Toyota’s campaign to raise drivers’ awareness when backing up their cars. I think it’s an inspiring way of executing the advertisement campaign. It’s a rare place to put an advertising campaign yet so effective and speaks the message clearly.

cute animated video promoting safety on Metro trains. 
it sure has a catchy song. brainwashed.  but I think it’s rather ineffective in promoting safety on trains. The video suggested different dumb ways of dying, however I think the message ‘falling onto the tracks is a dumb way to die’ can be further emphasized as it is the main message to be carried across.