“We created the name ‘Good Chemistry Brewing’, which represents both the relationship between Bob and Kelly and their scientific approach to brewing. Each beer was represented by an infographic that would accurately break down its specific flavours. The brewery branding was also peppered with geeky beer related facts accompanied by technical illustrations. This resulted in the brand having a very scientific, knowledgeable yet engaging personality.”
Mooncake packaging done by Hong Kong agency Point-blank Design Ltd. Really like how they’ve made the text/chinese characters illustrative and decorative. The use of thin lines makes it more elegant and delicate as well. I think the foil print on the packaging also echoes with the elegance and delicacy of the design.