“obesity is suicide”, another shock tactic advertisement.

straight to the point with the use of a sausage-made noose as a reminder for the deadly effects of obesity. the ad focuses more on the dietary changes/improvements that can be done, such as reduce consumption of fatty food. 

If you don’t move you get fat campaign by Scholz & Friends in Germany. 

simple and straight forward idea of using static/motionless statues as metaphor for not exercising, the lack of physical activity. 

Child health care campaign on fighting obesity in Georgia 

– target audience : parents 

– tips on how to make small/simple changes 

– raises awareness in parents / help realize the seriousness of obesity/overweight children 

posters from the strong4life campaign on fighting child obesity. there was a debate on the message being carried across.

I think the posters are very effective in bringing out the message and the danger of child obesity. However child obesity is quite a sensitive topic and I think the posters would in some way hurt those who suffer from obesity, especially children. It is quite difficult to bring out the health risks of obesity and at the same time take the sensitivity of the topic into consideration. This campaign surely used a shock tactic for its posters to reinforce the deadly health risks brought by child obesity. 

I like how they’ve used black and white photographs with red text for the tagline. It makes the tagline, which carries the main message, stand out from the posters and it catches the audiences’ attention at first glance. 

Let’s Move ! campaign launched by US First Lady Michelle Obama 

– aims to help fight obesity/overweight problem in children 

– five pillars of this initiative : 

1) create a healthy start for children

2) empower parents & caregivers

3) provide healthy food in schools

4) improve access to healthy, affordable foods 

5) increase exercise/physical activity 

An article that addresses the increasing number of overweight children in US. There’s an uprising trend due to various reasons and can be categorized under 2 groups – diet and exercise. It also suggests some simple tips on how the situation can be improved, such as avoiding artificial snacks and drink water instead of juice/soda.