Echo and Smoke typeface designed by Elle Kim. I like how negative space of each letter/alphabet is used as the design element, creating some really interesting patterns on the page.
loving the all the white space in the layout. looking at spacious and simple layouts to improve the ones for my next process book.
found this on behance. it’s a logo designed by Jordan Blyth for Gott’s Van & Car Service Centre. it’s simple but effective, using negative space of ‘G’ for a spanner.
Logo of Heavy feather designed by Whitney Gregg.
I like how she’s incorporated the oxymoron of heavy feather with the use of negative space in the logo, placing the feather as a gap between the elephant’s legs.