After having a tutorial with Kit and Hannah, I decided to look at the format of my magazine spread again. I experimented with formats larger than A4 as suggested by Kit. I tried 30x30cm, B4 and 250x335mm. I decided to go 250x335mm with because I thought the other two formats are too square and too long, whereas allows sufficient space for a trapezium layout. I then went on to test out landscape and portrait formats of this chosen size. I thought both landscape and portrait had their own style in it. However, the portrait one is easier to flip through and gives better readability. I also had to increase the number of columns to 3-columns instead as 2-columns made the lines really long on a landscape format. There was too much of a difference between the shortest and longest lines of text. 

I’ve also adjusted the leading of text and used a soft return for spacing between questions and answers as suggested by Kit. It helped save more space so I could place more of the transcript onto the 3 double spread pages. It also help link/attach the questions with the respective answers more. 

I also did amendments to the visuals of the magazine spread. I rearranged the color photograph to the middle double page spread so that it became the ‘surprise element’ Kit mentioned in the crit. I’ve also created a new headline and introduced a new color to my spread. I took the orange from the colored photograph and used it together with black for the duotone effect of that photograph. I used the same orange for the quotes and headline so that I can keep the double page spreads in line with the same style and color scheme. 

trying the trapezium layout on landscape format

I used 3 and 4-column designs on different pages as I think a 2-column layout on landscape format make the lines too long to read. Whereas breaking them down into 3 or 4-columns give it better readability and variation. 

one of my ideas is to use a trapezium layout for my magazine spread. I came out with using a trapezium as the length of the text would increase gradually as it goes down the page. So I thought it would represent how you could ‘decode’ Irma Boom. As you go down the page, you get to know more about her and it reveals her confidence/boldness/unconventionality in her work. 

Trapeziums are also rarely used in magazine designs so it’s another point to reflect her duality/unconventionality in designing.  

Considering Irma Boom’s contracting/opposing personalities(?) I realized she has a contrasting/opposing style and personality. Her works are amazing, bold and daring, one of a kind, yet she’s a really shy person. She rarely looks at her audience when she gives a presentation/speech. She fidgets with the pages, corner of her books and has quite a lot of hand gestures when she gives a presentation. She herself also mentioned that she had her hair down and covered her face while she was working at the government printing office. Seeing this contrast in her personality and work, it’s like she’s a completely different person when she works. 

I looked into ways to present this dilemma, and thought of arrows pointing in opposite direction. I tried to arrange the text and images as if they are going in different directions (-> <-). I thought the layout looks quite interesting, but it would be quite difficult to fit all of the text in. It’s rather hard to read as well. 

Having presented this in my presentation, Sally gave me some feedback on this. I agree with her that there’s too much text in it. 

initial ideas of layout for magazine spread. 

I’m thinking of using colors to highlight some of the quotes from the given transcript. The highlighted text would be sth said by Irma Boom that I found daring. I’ve also increased the width of the text as you go over the pages. However I think this idea is rather literal and dull. It’s also kinda like reading a report/textbook, highlighting important points. 

A few tips on things to take note on when designing/ creating a magazine. Shall take them into consideration when working on this project. 

4-column magazine layout where the image in the middle goes across the spine. 

Different colors for questions and answers are used to differentiate/separate the two. I like how neat and tidy the page looks like. It’s also interesting how the image is placed in the middle of the page, hence making it more eye-catching than the rest of the text on the page. What caught my eye was the image though, intriguing typographic visual. 

Magazine layout of an article written by Steven Heller. I think the layout is neat and tidy, the use of a sans serif font gives it a modern look. I also find it interesting how text is overlaid to give a 3D/movie-like effect in the header. Same technique of overlaying text is used in the body text as well, though I find it quite hard to read the text.