An interesting advertising campaign/ bus shelter poster on combating child abuse. Though I’m not entirely sure if under-10s would really call the hotline themselves for help or have the courage/ability to do so. They might not even fully understand what’s going on… child abuse? helpline? Nonetheless, it is an interesting and creative approach towards a rather sensitive topic 

Shall look into the printing method that made the idea work. 

For more details on the poster campaign and how it works -