Girls on the Run is a girl version of ‘Let Me Run’. It is a programme targeted at encouraging girls to run and exercise.  They aim to help girls boost their confidence and realize their abilities. I like how they target different activities at girls in different age groups. Hence personalizing and tailoring activities to accommodate the needs of girls in different stages of growing up. 

Let Me Run is a programme that aims to inspire boys to lead an active and healthy lifestyle through running. 
I think it’s quite an interesting approach in encouraging boys to do exercise, it also helps develop their mentality and other skills, such as determination and perseverance.  

An article on what kinds of exercise you can do with your children written by Stacy Cacciatore. She categorized children of different ages into groups and gives advice on exercise that’s suitable for that particular age group.

As I’m focusing on young children of ages 6-12 for the health brief, her suggested exercise are as follows:

“Ages 6-10

While a 6-year-old may be too big for a jogging stroller, he can participate in a supervised work out. My family started a game night this summer, and it was going really well for the first several weeks, until we all got tired of Connect 4, Battleship and playing the Wii.

One night we decided to do something different and have family fitness night instead. We all strapped on our helmets and hopped on our bikes for a trip around the neighborhood and the local park. At first my suggestion was met with myriad complaints, but after our ride my son asked, "Can we do this every night?”

Biking with the kids not only got us all active, but it was a great opportunity to teach safety rules, show the kids around the neighborhood and have fun after a long day of work and school.

Ages 11 and up

Children may be old enough to join their parents on runs and keep up the pace. Girls on the Run Charlotte is a great organization promoting healthy living and self-esteem to preteen girls. By getting involved in Girls on the Run, adults can be a part of encouraging fitness for their child, as well as themselves.

Let Me Run is a nonprofit program aimed at strengthening boys in body and spirit. Running and group activities equip them with tools to lead a balanced and fulfilling life — emotionally, physically, mentally, socially and spiritually.

Families can sign up for local 5Ks or Family Fun Run events. This allows parents and children to set a goal, practice with training and accomplish completing a race together. These activities also give children and parents a sense of accomplishment and teaches children to practice to achieve a goal.

Exercising with children can be fun and beneficial for everyone involved. It will not only improve a child’s health, but it will create memories to share for years to come.“

“Here’s what I like: I like fitness games on my Xbox 360, especially the Zumba and Dance Central series. There is new content added regularly and by the time I burn myself out on one of the games? A new version is released. The other great part is that I can actually do them with my older daughter. My younger one even gets in the action every once in awhile, doing her own little toddler boogie in front of me. I like going on walks with my girls, Addie on her bike and Vivi in her stroller, bonus points if the sun is out and the sidewalks are cleared off. With the strangely mild spells of weather we’ve been experiencing we have had a lot more chances to enjoy outside than a typical winter. The last thing I like doing at home is hooping, which is really just a fancy term for Hula Hooping. I have an adult weighted hoop and I’m really good at it, Addie is a natural hooper as well and we’ll have hooping standoffs in the living room to see who will quit first. ”

parents’ perspective of working out with kids/ doing ‘exercise’ regularly with children

an animation project done for the NHS Life Channel to encourage children to have their “active 60 minutes every day”.

uses a mascot of a dog and computer animation to make carrying out the message to kids more effective. it’s more interesting and catches children’s attention easier. it would appeal to kids of all ages, especially younger kids to follow the mascot and perhaps dance to the background music of the promotional animation.

“obesity is suicide”, another shock tactic advertisement.

straight to the point with the use of a sausage-made noose as a reminder for the deadly effects of obesity. the ad focuses more on the dietary changes/improvements that can be done, such as reduce consumption of fatty food. 

Health America Campaign advertisement by McCann Erickson. 


creative idea on using releasing gas as a metaphor for losing weight. i also like how he put in small tips to lose weight/keep fit as text in the bottom corner.