magazine advertisements and billboard on child obesity by the Canadian Paediatric Society.

it’s simple, straight forward and easy to understand. it’s more of shock tactic though, threatening that you would become bigger if you eat more, or life would be less fun if you spend more time on being immobile/sedentary.

i like the idea that it has some statistics on the bottom to give you some further information, not just simply saying you should keep fit and be on a diet. i think it helps raises awareness to the intensity of the problem.

“obesity is suicide”, another shock tactic advertisement.

straight to the point with the use of a sausage-made noose as a reminder for the deadly effects of obesity. the ad focuses more on the dietary changes/improvements that can be done, such as reduce consumption of fatty food. 

If you don’t move you get fat campaign by Scholz & Friends in Germany. 

simple and straight forward idea of using static/motionless statues as metaphor for not exercising, the lack of physical activity. 

Health America Campaign advertisement by McCann Erickson. 


creative idea on using releasing gas as a metaphor for losing weight. i also like how he put in small tips to lose weight/keep fit as text in the bottom corner.