Presentation boards for the health brief, with the finalized poster designs and posters fitted in context. I think the posters came out quite well. If I were to improve my designs, I would have tried digging up more old/ childhood photographs of people doing exercises. I think having a wider range of photographs and illustrating different kinds of exercises would have given the posters a broader range and more variety. 

Process of the bulletin board poster 

I finally decided to use the bulletin board instead of the photo album design. I placed in the old photographs and adjusted the colors of the photos to make it more polaroid-like.

I added captions on the polaroids and tried out different ways of putting the copy and tagline. I think having the text in white makes it stand out more from the rest of the board.

I decided to move the logo of the health department onto the polaroids as it has a white background and it would less of a distraction. I think it looks better treated as a sticker on the polaroid instead of having it as a small card pinned on the bulletin board. 

Process of fridge poster:

I originally had more post-its notes and mom’s lil notes on the fridge layout. But I thought there would be too much cluster and they were all over the place. So I decided to just keep 1 post-it and the polaroids. I think the post-it draws people’s attention and catches your eye so it was a good place for the tagline. It also made it stand out from the other things. 

I further cropped the fridge ‘cause I thought just having a bit of the freezer looked strange. I was worried that if I cropped it, it won’t look like a fridge anymore. However, the layout with magnets and the shiny surface managed to have it still look like a fridge.

I moved the logo of the Department of Health onto one of the polaroids instead of having it as a magnet. It looks more like a sticker on the polaroid but works well, ’cause it wouldn’t distract people from the rest of the contents as it did before as a magnet. 

I wasn’t sure what typeface to use for my tagline and copy. I thought Bradley Hands wasn’t strong enough to make the text stand out and considered using Dakota. I wanted to use a script typeface so that it gives a feeling that the text is handwritten. 

After hearing some comments from David, I changed the typeface of the tagline to Futura but kept the captions in Dakota. It made the tagline bolder and stands out more. Yet the captions still had the handwritten impression in it. 

common advertising campaign strategies: 

  • emotional appeals 

Advertising campaigns that successfully play on the emotions of customers can have a positive impact on your company’s bottom line. If you are targeting parents, for example, you might focus on the bond between a mother and a child or the feeling that time is moving too fast. Although emotional advertising can be difficult to execute well, a strong campaign can tug at the heartstrings of your audience and prompt them to purchase your goods.

  • ideal lifestyle

To make a person want to buy a product, you can use people and activities that represent your target audience’s ideal lifestyle. Upon watching, hearing, or reading your advertisement, potential customers must be left with the sense that people who are using your products or services have the kind of jobs, family, and income they want. This creates a desire in the minds of your customers, as part of them believes that if they purchase your company’s product, they will be one step closer to their dreams.

  • celebrities 
  • feel-good

“Feel-good” advertising campaigns are designed to create positive associations with your company. When executed well, they can help your business build a friendly, funny, or charitable reputation, which can make customers want to purchase your products or services. To carry out a feel-good campaign, you can use humor, be transparent about your processes, or focus on the ways that your company serves humanity or the environment. When a customer has a positive perception of your company, he is likely to transfer that feeling to your products.

i think among the 4 main categories, celebrities may not be applicable in this health promotion campaign.