“Focused on environmental change rather than flavor, art students Hung I-chen, Guo Yi-hui, and Cheng Yu-ti from the National Taiwan University of the Arts concocted a line of “frozen treats” titled Polluted Water Popsicles.

The group collected polluted water from 100 locations in Taiwan, first freezing the collected sewage samples and then preserving their creations in polyester resin. At first glance the visually pleasing treats seem to imitate the aesthetic of recent craft and artisanal food trends. However on closed inspection you can identify the trash contained within each mold—bits of plastic, bottle caps, and wrappers lying within the popsicles’ murky waters.”

2006 D&AD winning entry for Green Peace advertising campaign brief. 

The visuals of the advertisements attract viewers’ attention to want to know what the story is, thus directing them to the copy of the advert. In a way, the visuals support the copy with the visual impact that directs people to the message.