Everyone Ever in the World

“EVERYONE EVER IN THE WORLD” IS A VISUAL REPRESENTATION OF THE NUMBER OF PEOPLE TO HAVE LIVED VERSUS BEEN KILLED IN WARS, MASSACRES AND GENOCIDE DURING THE RECORDED HISTORY OF HUMANKIND. THE VISUALISATION USES EXISTING PAPER AREA AND PAPER LOSS (DIE CUT CIRCLE) TO REPRESENT THE CONCEPTS OF LIFE AND DEATH RESPECTIVELY. THE TOTAL NUMBER OF PEOPLE TO HAVE LIVED WAS ESTIMATED THROUGH EXPONENTIAL REGRESSION CALCULATIONS BASED ON HISTORICAL CENSUS DATA AND KNOWN BIOLOGICAL BIRTH RATES. THIS RESULTS IN APPROXIMATELY 77.6 BILLION HUMAN BEINGS TO HAVE EVER LIVED DURING THE RECORDED HISTORY OF HUMANKIND AND IS REPRESENTED IN THE POSTER AS TOTAL PAPER AREA (650MM X 920MM). THE TOTAL PEOPLE KILLED IN CONFLICTS WAS COLLATED FROM A NUMBER OF HISTORICAL SOURCE BOOKS AND WAS SUMMED FOR ALL CONFLICTS – APPROXIMATELY 969 MILLION PEOPLE KILLED, OR ~1.25% OF ALL THE PEOPLE TO HAVE EVER LIVED (DIE CUT AREA = 650MM X 920MM X 0.0125). THE TIMESCALE ENCOMPASSES 3200 BCE TO 2009 CE – A PERIOD OF OVER 5 MILLENNIA, AND 1100+ CONFLICTS OF RECORDED HUMAN HISTORY.“

cute animated video promoting safety on Metro trains. 
it sure has a catchy song. brainwashed.  but I think it’s rather ineffective in promoting safety on trains. The video suggested different dumb ways of dying, however I think the message ‘falling onto the tracks is a dumb way to die’ can be further emphasized as it is the main message to be carried across. 

“obesity is suicide”, another shock tactic advertisement.

straight to the point with the use of a sausage-made noose as a reminder for the deadly effects of obesity. the ad focuses more on the dietary changes/improvements that can be done, such as reduce consumption of fatty food.