Doing creative work is often described as a process of failing repeatedly until you find something that sticks, and creatives – at least the successful ones – learn not to take failure so personally.

“18 Things Highly Creative People Do Differently" 

(#thestruggleandbreakthrough)

f-activel:

It always amazing how much outdoor advertising is uninspiring, flat, and unmemorable, when all you need to kickstart a campaign, and conversation, is a great idea, an element of interaction, and superb execution. Simple, really. This Minneapolis bus shelter, by ad agency Colle + McVoy, promotes Caribou Coffee’s new hot breakfast sandwiches in a way that is both eye-catching and memorable. Heck, it even comes ‘equipped with real heaters to keep the waiting commuters warm in this cold weather’.

very creative way of incorporating an advertisement campaign into an adshel.