2006 D&AD winning entry for Green Peace advertising campaign brief. 

The visuals of the advertisements attract viewers’ attention to want to know what the story is, thus directing them to the copy of the advert. In a way, the visuals support the copy with the visual impact that directs people to the message. 

looking at the copy and typography of some movies that are related to magic. The typography for the English version of the Studio Ghibli movies are rather different than the original ones. The original ones are more hand-draw/illustrated and comic-like.