“A few months ago, I was hanging around in my grandparent’s attic. What I found among other things was a box full of toys I used to play with as a child. Each of them reminded me of a particular moment of my childhood and I felt emotionally connected to them. 

Instead of storing them back into their box, I tried to imagine what they could look like in our adult world. Going further than their power to generate nostalgia, toys offer those who animate them a marvelous power to reinvent the world.”

Back to Childhood by Julien Mauve

An interesting advertising campaign/ bus shelter poster on combating child abuse. Though I’m not entirely sure if under-10s would really call the hotline themselves for help or have the courage/ability to do so. They might not even fully understand what’s going on… child abuse? helpline? Nonetheless, it is an interesting and creative approach towards a rather sensitive topic 

Shall look into the printing method that made the idea work. 

For more details on the poster campaign and how it works -http://boingboing.net/2013/05/07/child-abuse-psa-street-poster.html 

Girls on the Run is a girl version of ‘Let Me Run’. It is a programme targeted at encouraging girls to run and exercise.  They aim to help girls boost their confidence and realize their abilities. I like how they target different activities at girls in different age groups. Hence personalizing and tailoring activities to accommodate the needs of girls in different stages of growing up. 

Let Me Run is a programme that aims to inspire boys to lead an active and healthy lifestyle through running. 
I think it’s quite an interesting approach in encouraging boys to do exercise, it also helps develop their mentality and other skills, such as determination and perseverance.  

An article on what kinds of exercise you can do with your children written by Stacy Cacciatore. She categorized children of different ages into groups and gives advice on exercise that’s suitable for that particular age group.

As I’m focusing on young children of ages 6-12 for the health brief, her suggested exercise are as follows:

“Ages 6-10

While a 6-year-old may be too big for a jogging stroller, he can participate in a supervised work out. My family started a game night this summer, and it was going really well for the first several weeks, until we all got tired of Connect 4, Battleship and playing the Wii.

One night we decided to do something different and have family fitness night instead. We all strapped on our helmets and hopped on our bikes for a trip around the neighborhood and the local park. At first my suggestion was met with myriad complaints, but after our ride my son asked, "Can we do this every night?”

Biking with the kids not only got us all active, but it was a great opportunity to teach safety rules, show the kids around the neighborhood and have fun after a long day of work and school.

Ages 11 and up

Children may be old enough to join their parents on runs and keep up the pace. Girls on the Run Charlotte is a great organization promoting healthy living and self-esteem to preteen girls. By getting involved in Girls on the Run, adults can be a part of encouraging fitness for their child, as well as themselves.

Let Me Run is a nonprofit program aimed at strengthening boys in body and spirit. Running and group activities equip them with tools to lead a balanced and fulfilling life — emotionally, physically, mentally, socially and spiritually.

Families can sign up for local 5Ks or Family Fun Run events. This allows parents and children to set a goal, practice with training and accomplish completing a race together. These activities also give children and parents a sense of accomplishment and teaches children to practice to achieve a goal.

Exercising with children can be fun and beneficial for everyone involved. It will not only improve a child’s health, but it will create memories to share for years to come.“

magazine advertisements and billboard on child obesity by the Canadian Paediatric Society.

it’s simple, straight forward and easy to understand. it’s more of shock tactic though, threatening that you would become bigger if you eat more, or life would be less fun if you spend more time on being immobile/sedentary.

i like the idea that it has some statistics on the bottom to give you some further information, not just simply saying you should keep fit and be on a diet. i think it helps raises awareness to the intensity of the problem.