Ad creative creates Father’s Day cards for single mums
“Stevie Rowing-Parker, a copywriter at Grey London, has created an unusual set of cards for Father’s Day, which are actually aimed at single mums, in recognition of the dual parental role they play.
“It’s safe to say I’m very proud of my Mum,” he continues. “A few years ago this huge pride was the beginning of an idea I had one Father’s Day. I thought that if my Mum did both Mother and Father roles so well, why shouldn’t she get both Mother and Father’s Day cards? So I started to graffiti regular Father’s Day cards by crossing out the Dad in ‘Best Dad in the world’ and scribbling Mum instead.”