“We were approached by Woodford Reserve to evolve their brand identity and redesign the packaging for their portfolio. The evolved Woodford Reserve brand language includes a refined logotype and color palette, iconography depicting the distilling process, and illustrations. The redesigned packaging system for Woodford Reserve Kentucky Straight Bourbon and Rye whiskeys, alongside Double Oaked Bourbon, features a new bottle structure, closure, and labeling treatments.”
Studio MPLS is an independent, multidisciplinary design agency based in Minneapolis, Minnesota specializing in branding and packaging design. Since 2009, Studio MPLS has developed strategic and award-winning design work for some of the world’s largest and most influential brands including Amazon, Jack Daniel’s and Samsung among others. They firmly believe in the intrinsic value great design can bring to the world and practice this belief by partnering with clients large and small across a wide range of industries and sectors.