The toothbrush connects to the free Oral B app for the iPhone and Android, and will track your every brush stroke, collect data and chart your progress while giving you real-time guidance on how to get the job done faster and better.

“It provides the highest degree of user interaction to track your oral care habits to help improve your oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one,” said Wayne Randall, global vice president of Oral Care at Procter and Gamble.

The Oral B app connects to the brush over low-power Bluetooth 4.0, a standard which is used by a whole series of connected gadgets, including smartwatches and fitness bands. The Bush will store up to 20 brushing sessions, should the user not have their smartphone to hand, ready to sync at a later date.