Final promotion of the exhibition in context.

The poster of the exhibition will be placed around London, onto staircases of the tube and train stations, and onto pedestrian crossings. The high pedestrian flow will give maximum publicity and promotion. The cutting up of the posters also ties in with the identity. 

It was suggested in the final crit that I use an inverted poster for the pedestrian crossing instead, as the original one would perhaps stop people from crossing. I’m not sure I’ve done the inverting properly on photoshop. 

I also tried to change the color of the background instead of using the ‘invert’ function on photoshop, however I couldn’t figure out what color to put the text in, as the text goes over the gaps and image, hence neither black or white would make all of the text visible/legible.