posters from the strong4life campaign on fighting child obesity. there was a debate on the message being carried across.
I think the posters are very effective in bringing out the message and the danger of child obesity. However child obesity is quite a sensitive topic and I think the posters would in some way hurt those who suffer from obesity, especially children. It is quite difficult to bring out the health risks of obesity and at the same time take the sensitivity of the topic into consideration. This campaign surely used a shock tactic for its posters to reinforce the deadly health risks brought by child obesity.
I like how they’ve used black and white photographs with red text for the tagline. It makes the tagline, which carries the main message, stand out from the posters and it catches the audiences’ attention at first glance.