Change4life aims to help/ encourage people to exercise more and eat healthier/better. It provides tips on how you can improve your habits as a family or as an individual. You can find suggestions of places to go for exercises and some healthy recipes.
I think the colorful presentation of the campaign would work really well ‘cause it definitely catches your attention. It also gives a positive and uplifting feeling that makes the whole idea of keeping fit and being healthy much more enjoyable.